Guide
Papers, prints and frames, explained
You do not need to know about art to choose a print. This page says what each option looks like, and which one to pick.
What is a giclée print?
A giclée print is a high-quality inkjet print made with long-lasting pigment inks. It is the usual way fine art is reproduced, so the picture holds its colour for a long time.
Premium papers
Grams per square metre, written gsm, is how thick a paper is. A higher number means a thicker, sturdier sheet.
- Photo Rag, our default. A 308 gsm, 100% cotton-based, matte paper with a soft texture. Colours stay gentle, there is no glare, and it looks like a watercolour or a gallery print. A good choice for art, illustration, and photography you want to look classic.
- Museum cotton. Warm white, with a little more tooth, so it feels more traditional under the hand.
- Baryta. A fibre-based gloss paper with deeper blacks and a photographic sheen. A good choice for black-and-white and high-contrast pictures.
Standard papers
| Paper | Feel | Good for |
|---|---|---|
| Enhanced matte, 189 gsm | Matte, no shine | Everyday posters. Best value. |
| Premium luster, 260 gsm | Slightly glossy, between matte and gloss | Photographs that want a little sheen. |
| Photo Rag, 308 gsm | Soft cotton, matte | Fine art that should look classic. |
| Museum cotton | Warm white, more texture | A traditional gallery look. |
| Baryta | Gloss, deeper blacks | Black-and-white and strong contrast. |
Other ways to print
- Canvas. The picture is stretched over a wooden frame. It is ready to hang, and there is no glass.
- Thin canvas. The same idea, on a slimmer stretcher.
- Acrylic. The print sits behind, or is bonded to, a clear acrylic sheet. It looks glossy, vivid and modern. Acrylic is a Premium print.
- Metal print. Coming soon. It is not available in the UK yet, so it cannot be ordered.
- Cushion, mug and tote. Small gifts, printed with the picture.
Frames
Frame colours are Black, White, Natural and Antique gold. See the product page for frame details. Posters are posted in a tube. Framed prints, canvas and acrylic arrive ready to hang.
Which should I choose?
- Best value. A Standard matte poster.
- Best for a living room. Framed luster, or Photo Rag in a frame.
- Most vivid. Acrylic.
- Most classic. Photo Rag with a Natural frame.
- A gift. A mug or a tote.
How big is it?
- A4. The size of a sheet of printer paper, 210 × 297 mm.
- A3. Twice an A4 sheet, 297 × 420 mm.
- A2. Twice an A3 sheet, 420 × 594 mm.
- 50 × 70 cm. A large poster. Measure the wall before you choose it.
Tip: measure the wall space and leave a margin around the frame so the picture is not pressed against a corner or a shelf.
Standard and Premium
Standard is the everyday range: matte and luster posters, framed posters and canvas, at a lower price. Standard UK delivery £5.99.
Premium is the fine-art range: Photo Rag, Museum cotton and Baryta, frames, canvas, acrylic, and small gifts. Framed, canvas and acrylic prints have free UK delivery. An unframed Premium print is posted in a tube for £8.
Standard prices are shown excluding VAT. Premium prices include VAT.